Privacy Policy

1. Introduction

Everything & Beyond LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website everything-beyond.com and related services, including the MALVINOIR music brand pages.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and email address (when you sign up for exclusive drops or newsletters)
• Contact information (when you reach out via our contact forms)
• Payment information (when you make purchases through our shop or lyrics services)
• Creative briefs and project details (when you order custom lyrics or ghostwriting services)

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• Ad interaction data (clicks, impressions) collected via Google Ads

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website and services
• Send you updates about new releases, exclusive drops, and promotional content
• Respond to your inquiries and provide customer support
• Process transactions and send related information
• Improve our website and user experience
• Analyze usage patterns and trends
• Measure advertising campaign performance and conversions
• Comply with legal obligations

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our website, processing payments, or delivering services
• Google LLC: For advertising measurement and conversion tracking via Google Ads (see Section 6 below)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Third-Party Services

Our website may contain links to and integrations with third-party services, including:

• YouTube (Google LLC) — for embedded video content
• Spotify AB — for music streaming embeds and links
• Apple Music (Apple Inc.) — for music streaming links
• Instagram / TikTok / Facebook — for social media links
• Fourthwall — for merchandise sales and order processing
• Google Ads (Google LLC) — for advertising and conversion tracking

These third-party services have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.

6. Cookies, Tracking Technologies, and Google Ads

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and measure advertising performance.

Google Ads Conversion Tracking

This website uses Google Ads conversion tracking (Google Tag ID: AW-17882543419), a service provided by Google LLC. When you visit our website after clicking a Google Ad, a cookie is placed on your device. This cookie allows Google and us to measure whether your visit resulted in a conversion action (such as a purchase, form submission, or button click). The data collected includes:

• Whether you clicked on a Google Ad before visiting our site
• Which pages you visited and which actions you took
• Device and browser information
• Approximate geographic location (based on IP address)

This data is transmitted to Google LLC and used to measure ad campaign performance. Google's privacy policy is available at policies.google.com/privacy. You may opt out of Google's use of cookies by visiting Google Ads Settings.

Cookie Consent and Control

When you first visit our website, you will be presented with a cookie consent notice. By clicking "Accept," you consent to the use of tracking cookies including Google Ads. By clicking "Decline," non-essential tracking cookies will not be loaded. You may change your cookie preferences at any time by clearing your browser cookies and revisiting the site.

You can also control cookie settings through your browser preferences. Instructions for managing cookies in common browsers:

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• GDPR (EU/EEA residents): Right to access, rectification, erasure, restriction of processing, data portability, and to object to processing
• CCPA (California residents): Right to know, right to delete, right to opt-out of sale, and right to non-discrimination
• All users: Right to opt-out of marketing communications and withdraw consent where applicable

To exercise these rights, please contact us at [email protected]. We will respond within 30 days.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. Some content on this site (including certain music videos) contains mature themes intended for adult audiences. If you believe we have collected information from a child under 13, please contact us immediately at [email protected].

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions are retained for up to 2 years. Purchase records are retained for 7 years for tax and legal compliance purposes.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: